We install fractional CMO leadership inside electrical companies — owning brand positioning, panel/EV/service mix strategy, and the reporting that ties marketing dollars to revenue.
Service work is steady but high-ticket panel + EV revenue is inconsistent
Brand positioning is interchangeable with every other local electrician
Vendor reporting talks about traffic, not booked installs
No clear marketing leader sitting in the executive cadence
Positioning, offer mix, lead sources, and field follow-through.
Stop being the cheapest or the friendliest. Own a position the market believes.
Panels, EV chargers, generators, service — each tracked, each accountable.
If they aren't producing installed jobs, they aren't producing.
Take the playbook into adjacent territories with a real launch plan.
"We've installed marketing leadership inside trade businesses where the brand was invisible — and walked it out as the operator that owns the market."
Most electrical operators look identical to every other local electrician — same offers, same generic brand, same vendor reporting full of vanity metrics. A fractional CMO installs real positioning, mix-aware revenue reporting, and the executive leadership that turns steady service work into a market-owning brand.
Electrical companies between $5M and $50M usually have strong technical reputations and weak commercial leadership. A fractional CMO owns brand positioning, panel/EV/generator/service mix strategy, and the reporting that ties every marketing dollar to installed revenue.
If your brand is interchangeable with every other electrician in town, you're competing on price by default. We build positioning that gives ownership a real reason to pay you more — and a real reason for customers to choose you.
Service, panel upgrades, EV chargers, generators, lighting retrofits — each has different margins, different sales cycles, and different marketing levers. We track them separately and pace marketing accordingly.
Traffic and impressions don't run service trucks. We grade vendors on booked → ran → sold → installed revenue, broken down by service line.
Both, with a focus on residential and light commercial operators between $5M and $50M in revenue.
Yes. EV charger installs and panel upgrades are some of the highest-margin work in residential electrical. We build the offer strategy, lead routing, and reporting to grow them without cannibalizing service.
No — that's typically why operators bring us in. A fractional CMO is the marketing leadership you don't yet have, without the cost of a full-time hire.
Only if they're not producing. We sit above your vendors as the accountability layer. The good ones stay and produce more. The underperformers get replaced.
Most engagements run 12+ months. Real leadership compounds — short-term retainers don't.
One call. We'll walk through where revenue is leaking and what it takes to install the leadership that fixes it.
