We install fractional CMO leadership inside roofing companies — building retail-driven demand systems, sales pipeline visibility, and vendor accountability that doesn't depend on the next hailstorm.
Pipeline swings hard between storm and non-storm months
Canvassing and marketing aren't talking to each other
Sales reps work hot leads and ignore long-cycle pipeline
No single dashboard tying marketing dollars to signed contracts
Lead sources, canvassing programs, sales follow-up, unsold estimate recovery.
A demand system that produces signed contracts when storms don't.
Most roofing revenue is left in unsold estimates. We install the cadence that recovers it.
Booked → inspected → quoted → signed. Real numbers, real consequences.
Multi-market and multi-product expansion built off a proven engine.
"Roofing operators that win long-term don't survive on storms. We build the leadership and systems that produce revenue every quarter."
Most roofing companies live and die on the next storm. A fractional CMO installs the retail demand engine, sales pipeline visibility, and vendor accountability that produce signed contracts every quarter — storm or no storm.
Roofing operators between $5M and $50M typically have great installers and inconsistent demand. A fractional CMO owns the marketing strategy, sales follow-up cadences, and vendor accountability that turn lumpy storm-driven revenue into a smoother, retail-driven pipeline.
Storms are a bonus, not a business model. We build the digital demand, canvassing programs, and brand positioning that produce signed contracts in non-storm months — so payroll, crews, and growth don't depend on weather.
The single largest hidden revenue source in most roofing companies is the stack of estimates you already gave that never closed. We install the follow-up cadence — and the rep accountability — that recovers it.
Booked → inspected → quoted → signed. Every vendor reports against the same scorecard. The ones who can't tie spend to signed contracts get replaced.
Primarily retail and mixed-model roofing operators. We help storm-heavy companies build the retail engine they need to stop depending on weather.
Yes. Canvassing is part of the demand mix. We tie it into the same reporting as digital so ownership sees one pipeline view.
We don't run insurance supplementing — that's an operations function. We do build the marketing and sales process that produces qualified pipeline regardless of how each job is funded.
Sales follow-up wins show up in 30–60 days. Retail demand engine builds compound over 4–6 months.
Yes. Multi-market roofing expansion is one of the most common growth plays we run — but only on top of a proven home-market engine.
One call. We'll walk through where revenue is leaking and what it takes to install the leadership that fixes it.
