We install fractional CMO leadership inside residential and commercial painting companies — fixing close rate, average ticket, and the disconnect between marketing and the estimator's calendar.
Estimate volume is up — close rate is flat
Average ticket isn't growing with cost of labor
Marketing fills the calendar but estimators waste it
No dashboard tying lead source to signed contract value
Lead-in, booked estimate, ran estimate, signed contract, project profitability.
Stop letting marketing fill the calendar with bad-fit leads. Route by quality, not volume.
Offer mix and packaging built around margin — not what your competitor advertised.
Signed contract value per source. Anything less is a vanity metric.
Add markets and service lines on a foundation that already converts.
"Painting operators leak more revenue at the estimate than at the lead. We install the leadership and reporting that closes the gap."
Most painting operators have plenty of estimates and a flat close rate. A fractional CMO installs the routing, follow-up, and offer strategy that turn booked estimates into signed contracts at a margin that actually scales.
Residential and commercial painting operators between $5M and $25M typically scale through estimator capacity. A fractional CMO protects that capacity, raises close rate, and installs the reporting that ties marketing dollars to signed contract value.
Bad-fit leads burn your most expensive resource: the estimator's calendar. We route leads by quality, build qualification into the front door, and stop wasting in-home appointments on jobs you'd never sign.
Discount-heavy offers train customers to wait. We build offer mix, packaging, and financing positioning that protect margin and drive ticket size — without racing to the bottom on price.
Lead counts and booked estimates don't pay crews. We grade vendors on signed contract value per source — the only metric that matters.
Both, with most clients in the $5M–$25M range running residential repaint and a mix of light commercial.
Yes — close rate is one of the first things we attack. Better lead routing, sharper offers, and estimator coaching typically move the number meaningfully in 60–120 days.
No. We sit above your existing agencies and vendors as the executive marketing layer, not as another vendor. We hold them accountable to revenue.
Yes. HubSpot, Salesforce, PaintScout, Jobber, JobNimbus — wherever your pipeline already lives.
12+ months. Real leadership compounds. Short-term retainers don't change a business.
One call. We'll walk through where revenue is leaking and what it takes to install the leadership that fixes it.
