We install fractional CMO leadership inside garage coatings companies — fixing offer strategy, in-home close rate, and the vendor relationships eating your margin.
Spend per booked demo is climbing every quarter
In-home close rate isn't built around a real sales process
Discount-heavy offers are training customers to wait
Lead source quality varies wildly and nobody is held accountable
Cost per lead, demo, install — and the margin left after every discount.
Stop training customers to wait for the next promo. Build offers that protect margin.
Process, rebuttals, financing positioning — installed inside your sales team.
Demos are not the goal. Installed jobs are.
Expand only on the markets where the unit economics actually work.
"Garage coatings operators that scale don't win on price. They win on offer discipline, sales process, and accountable demand."
Most garage coatings operators have a full demo calendar and a bleeding margin. A fractional CMO installs the offer discipline, sales process, and unit economics that turn growth into profit instead of into more discounted installs.
Garage coatings is a paid-acquisition-heavy category where cost-per-install is climbing every quarter. A fractional CMO owns the unit economics, offer strategy, and in-home sales process that protect margin while you scale.
Race-to-the-bottom discounting trains customers to wait for the next promo. We rebuild the offer and packaging to drive average ticket and protect margin — without killing close rate.
Most garage coatings operators leave 10–20 points of close rate on the table because the in-home process isn't built around real objection handling and financing positioning. We install both.
Cost per demo doesn't matter if demos don't close. We hold vendors accountable to cost per installed job and ROAS on installed revenue.
Most garage coatings operators grow fast and bleed margin at the same time. A fractional CMO ensures growth happens on healthy unit economics — not on discount-driven demand you can't sustain.
No — we sit above your ad vendors and hold them accountable to installed jobs and margin, not to demos and impressions.
Both, with a focus on operators between $3M and $25M who are scaling from one market into many.
Yes. Financing positioning is one of the biggest levers in garage coatings close rate and ticket size. We build it into the offer and the in-home process.
Offer discipline and in-home process changes typically show up in 60–90 days. Vendor reallocation and unit-economics-driven growth follow from there.
One call. We'll walk through where revenue is leaking and what it takes to install the leadership that fixes it.
